![]() ![]() Each brand has approximately 1,000 samples, and that continues to teach us about what people are interested in. ![]() What did you learn from PopSugar Play/Ground that you are incorporating into Sugar Chalet?Īt Sugar Chalet, you can sample in beauty, wellness and shop, and that’s what did so well at Play/Ground. ![]() Lisa Sugar, PopSugar president and co-founder, spoke with Glossy about how the company is playing PopSugar Play/Ground event forward, why experiential retail is important for both brands and publishers, and how its event strategy relies on cross-category activations across beauty, health and wellness. In October, PopSugar was acquired by Group Nine Media for $300 million in an effort to strengthen online ad sales, particularly against PopSugar’s 300 million monthly readers (across all its platforms) and its ability to reach 50% of all millennial women in the U.S. However, the beauty festival is an area that has seen significant interest from practically every player including Sephora, QVC, Ipsy and Beautycon. PopSugar earns at least $10 million from events, according to the company. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |